Audi Q8 E-Tron vs Mercedes-Benz A35 (2024)

The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.

But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.

The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.

Very good… but far from great.

The Mercedes-AMG A35 sedan is a genuinely fun small car. To me it’s a more mature offering than the A35 hatch, while not being quite as pretentious as a CLA35. Therefore I like it on principle.

Would I personally choose it over an Audi S3? Probably not - but there are plenty of objective reasons why you would.

The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.

The Sportback version is slightly lower at 1619mm.

You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.

For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.

The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.

Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing.

And there are even fewer changes inside.

This is the first AMG A-Class sedan ever, so that’s an interesting design decision. I wasn’t sure whether Mercedes needed a CLA ‘Coupe’ and an A-Class sedan to sit alongside one another, but there are distinct differences in terms of the look and intent of the two compact models.

The A sedan carries over the A-Class hatchback’s aggressive styling, with sharp, angular headlights, a strong presence courtesy of its black exterior highlights (including AMG flics on the front bumper and black side skirts, rear spoiler and rear diffuser for this test vehicle). The black 19-inch black-finish rims fitted to our test car are also optional, with silver being the standard finish.

It has a stumpy little boot with a broad stance thanks to its triangulated tail-lights and horizontal reflectors, while the twin exhaust pipes with black tips are rather pleasant to look at, too.

It’s a very attractive sedan, with nothing clumsy about its proportions at all. Is it gorgeous enough to make you think twice about the Audi A3/S3/RS3 as the ruler of the pretty little sedan? Maybe… it’s not quite there for me, although it’s close. But it is certainly a distinct design, one that Merc fans will undoubtedly adore.

The dimensions of the A35 sedan aren’t what a lot of people would actually consider “small”. It’s 4549mm long (on a 2729mm wheelbase), 1796mm wide and 1446mm tall. For context, that’s longer, wider and taller than the substantial Mazda3 small sedan, if not quite as big as the a Corolla sedan.

And if you’re wondering about how that compares to a CLA, that car has the same wheelbase but is 4688mm long, 1830mm wide and 1439mm tall. That’s bigger than a C-Class. Gosh, how confusing.

What does it all mean when it comes to interior space? Check out the interior images and details below to see for yourself.

More than merely good enough.

Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.

You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.

While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.

Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.

There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual co*ckpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.

While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.

Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.

The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.

Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.

You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.

About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.

Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.

Audi interior and packaging expertise strikes again.

I admit, I thought I’d get a bit more in the cabin of the A35 sedan. There’s no electric steering wheel adjustment, no heated steering wheel, and the fact adaptive cruise control is optional (it’s standard on some $25K cars!) is a bit rude, too.

That isn’t to say that it’s not an eye-catching space, one that will hit hard on the bling-o-meter, and will definitely impress anyone who isn’t familiar with Mercedes’ recent cabin design traits.

The twin screens are dazzling - crisp and beautiful to behold, and with graphics that are extremely high resolution. The menus have been designed to be simple, but honestly, it’s a bit confusing until you’re initiated.

Also, I found the media screen to be very glitchy. On multiple occasions it would not respond to touch, and once it even reset itself. I also had several problems connecting to Apple CarPlay. Note: I was using a Mercedes-Benz USB-C adaptor to USB-Lightning cable with an iPhone XS, and I think maybe the adaptor had a part to play in the problems I encountered.

The touchscreen is just one way to interact with the media controls, as there’s a touchpad between the front seats, and the driver has a thumb-controller on the steering wheel to jump between screens. And there’s voice control as well, with the MBUX system’s ‘Hey, Mercedes’ recognition allowing you to ask for things to be adjusted.

Furthering the wow-factor up front are beautifully designed air vents that light up blue when you turn the temperature down or red when you up the heat. There’s configurable ambient lighting for the cabin, which makes the A35 a bit of a showstopper at night, and our car had the no-cost optional red and black Lugano leather trim, which is either going to be your thing, or not.

The space for adults up front is decently accommodating, with good headroom and width, plus nice soft touch points where there should be, and there are bottle holders in the doors. There are three USB-C points up front, a pair of cup holders between the seats, and a wireless (Qi) phone charging bay.

The steering wheel is a nice shape and easy to hold, though I’m still not convinced by the little digital displays for the drive-mode dials - they’re toy-like teeny-weeny screens and look a bit pixelated compared to the other displays in the cabin.

Rear seat space is not as good as you might hope or expect, given the size of the car. As a 182cm (6.0ft) man with the driver’s seat set for me, my knees were hard against the seat in front, my toes were squashed and my head was just brushing the headliner, too.

That mightn’t be a problem for you - maybe your only rear seat riders will be short, or young. There are dual ISOFIX child-seat anchor points and three top-tether restraints for baby seats, if that’s the case.

And they’ll be well catered for, with a pair of USB-C ports, as well as directional air-vents, mesh map pockets, and bottle holders in the doors as well as a fold-down armrest with pop out cup holders.

Boot space will likely matter to you if you’re buying a sedan over the hatchback model, and you’ll find an additional 60 litres of boot space here over the five-door model, with 430L of cargo capacity.

That should, in theory, be large enough to fit all three of the CarsGuide cases (124L, 95L, 36L), but the shape of the cargo hold meant I only managed to fit the smallest case with the middle or largest case, but not all three together. Soft luggage could help.

There’s no spare wheel under the boot floor, as the A35 has a tyre repair kit.

First thing’s first. The Q8 e-tron has very little in common with the existing Q8 petrol, diesel and SQ8 high-performance models.

These, along with the larger Q7, have internal combustion engines.

However, keep in mind all leverage variations of the same 'MLB Evo' architecture that first saw the light of day all the way back in 2015. So, no spring chickens here.

But as it currently also serves Bentley, Lamborghini and Porsche SUVs, we’re talking about a classy set of components, anyway. Plus, the pre-facelift model was only rolled out on the world market in 2019.

For now, only a single variant is here, known as the Q8 e-tron 55, meaning the previous, smaller-battery 50 and flagship SQ8 aren’t here yet. That will happen sometime during 2024.

As before, there’s the choice of a traditional SUV wagon or more-popular BMW X6-style Sportback SUV coupe.

Prices start at $153,900 (all prices are before on-road costs) for the former and $165,900 for the latter, and that’s a jump of nearly $8K and $9K respectively over their old e-tron-as-a-noun-rather-than-an-adjective predecessors.

At least the Q8 e-tron is well equipped.

On the safety front, you’ll find about 40 driver assistance systems, backed up by a plethora of cameras, radar sensors and ultrasonic sensors to help keep the SUV as secure as possible.

These include a 360-degree camera system, adaptive cruise control, lane-support systems, rear cross-traffic assist and Autonomous Emergency Braking (AEB).

More on safety further down below.

All models also include adaptive air suspension with a variable ride height range of 76mm, a drive-mode selector that switches between normal and sport settings, LED headlights with auto high beams, keyless entry/start, front and rear climate control, heated and powered front seats and adjustable regenerative braking paddles on the steering wheel.

There's also a head-up display, three digital screens including electronic instrumentation and a central touchscreen with haptic feedback, satellite navigation, Android Auto, wireless Apple CarPlay, digital radio, wireless smartphone charging, four USB-C ports, an electric tailgate with gesture control, roof rails and 20-inch alloy wheels – with a space-saver spare wheel to boot.

Plus, an undisclosed number of Launch Edition SUVs from $165,900 are also available, adding Audi’s S line exterior styling touches, 21-inch wheels, sports front seats, a racier steering wheel, electric steering column adjustment and more.

Note that the base Q8 e-tron 55 does not include leather upholstery (it’s synthetic material instead) or a sunroof as standard.

Pricing and spec, then, are generally in-line with the luxury Euro EV SUV competition, which is to say, a bit on the exxy side.

Let’s check out the changes.

The Mercedes-AMG A35 4Matic sedan has a list price of $72,500, which is the manufacturer’s recommended list price (MRLP, also known as MSRP). That’s the price before on-road costs and extras.

What cars does the A35 compete with? The most obvious rival is one from within, the Mercedes-AMG CLA35, which is $85,500. Then there’s the Audi S3 sedan ($65,800) or RS3 sedan ($86,500). Or the BMW M235i Gran Coupe, which is actually its closest competitor on price, at $72,990.

You might have made your mind up about wanting the three-pointed-star badge though, so what do you get for your cash when it comes to the A35 sedan?

The standard equipment includes: 19-inch wheels, AMG body kit and 'Night Package' (blacked-out exterior trim), Lugano leather seat trim, heated and electric adjust front seats, keyless entry and push-button start, adaptive AMG Ride Control suspension, AMG drive modes, ambient lighting and a panoramic sunroof.

The cabin is equipped with a pair of 10.25-inch screens - one controlling media via the brand’s MBUX system and featuring Apple CarPlay and Android Auto, and the other a configurable display for driver info. There’s sat nav, five USB-C ports, wireless phone charging, and a nine-speaker sound system.

Other features include an auto-dimming rearview mirror, LED headlights and daytime running lights, semi-autonomous parking, front and rear parking sensors, a reversing camera and a number of active safety items beyond that. See the safety section below for more info.

Our car had a couple of options, including: black-finish 19-inch alloy wheels ($790); the 'Driving Assistance Package' - incorporating adaptive cruise control with front and rear cross-traffic alert, active lane-change assist, and 'Route-Based Speed Adaptation' - more on that below ($1890); the 'Vision Package' - with 'Multibeam LED' headlights and selective adaptive high beam assist, and a 360-degree surround view camera ($990); and the 'AMG Aerodynamics Package' - with front flics, side skirt trims, rear spoiler and rear diffuser ($2490).

All told, the as-tested price for this car was $78,660 plus on-roads.

Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.

Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.

In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.

That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.

Other updates include more direct steering, stiffer front suspension and retuned chassis controls.

Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.

You could look at this one of two ways: 1) this is the least powerful AMG on sale today; 2) this is a seriously powerful small car.

If you’re glass-half-full-biased like me, you’ll see the engine specs and park yourself in the latter camp.

There’s a 2.0-litre turbocharged four-cylinder petrol motor which isn’t short on horsepower: it has 225kW of power and 400Nm of torque - those were class-killing power outputs not too long ago.

The grunt numbers give the AMG A35 sedan a claimed 0-100km/h time of just 4.8 seconds, while the top speed is limited to 250km/h. Five years ago these power figures and performance numbers would have pegged the A35 in A45 territory - this is a seriously powerful little jigger.

The engine is teamed to a seven-speed dual-clutch automatic transmission, and the A35 runs Benz’s 4Matic all-wheel drive system, which is front-biased but can shuffle torque 50:50 if needed.

The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.

While far from the class best, this cuts down charging times by a considerable margin.

The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.

The combined cycle fuel consumption figure - that’s what the brand says the car will use over a mix of driving - is 7.4 litres per 100 kilometres.

I saw a little higher than that over my 650km of driving, which was heavily biased towards highway testing, but also included a few traffic snarls and a couple of stints of performance testing. I saw 8.4L/100km, which is okay, but I expected better given 80 per cent of my time in the car was in easy-going open road driving.

The fuel tank capacity for the A35 sedan is 51 litres, and you’ll need to fill it with 98 RON premium unleaded petrol.

For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.

So, how has the Q8 e-tron advanced over its predecessor?

Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.

To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.

Watch that, though. You could get a speeding fine more easily than you expect!

Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.

Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.

So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.

That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.

Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.

Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.

Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.

There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.

Push a bit harder, though, and some cracks show up.

On paper this seems like the ideal option for those who know they’ll never really be able to take advantage of the outputs of an A45 or CLA45’s ludicrous power and torque figures.

In practice? It mostly lives up to that notion - though just like an A45 or CLA45, you’re going to enjoy it a lot more when you’re giving it the beans.

Driving with intent, the engine and transmission work together amazingly well. The transmission itself is thoughtful and smart shifting, swapping cogs exactly when you think it should - while you have paddle shifters available to use, in most cases you’re not going to need them.

The engine itself is an absolute weapon. There’s lots and lots of pulling power, it’s linear in the way it delivers its power, and there’s a little bit of pop and crackle from the exhaust - personally, I would like even more. I guess that’s where an A45 or CLA45 comes into its own.

The steering is superb for an all-wheel drive car, too. It’s direct and accurate, and while you can feel the electronics shuffling the power and torque between front and rear axles it’s a really nicely balanced and very easy car to drive fast – at times even faster than you really should be.

In Sport mode and Sport Plus mode the suspension and steering are tightened up, with taut responses but the suspension is never crunchy or uncomfortable. Braking performance is very good, too.

In Comfort mode though, I struggled to come to terms with the A35 a little. In my mind, it lived up to the notion of a sporty sedan a lot more readily than it did that of a compact luxury sedan. It just feels like it’s meant to be on a twisty road, not dealing with daily drudgery in commuting.

One not-very-luxurious element was the road noise intrusion, which was the worst of any new car I can recall experiencing. That might seem a dramatic claim, but the booming tyre roar on coarse chip road surfaces, including major Sydney freeways, was verging on unbearable. I measured it on my smartphone, and 78 decibels was the maximum readout.

And while very impressive under pressure, the powertrain is somewhat doughy in less demanding situations. There’s some lag to contend with, and a little bit of lunging from the transmission, too. However, it was during downshifts that I found the transmission’s behaviour most questionable, with some shift-shunts when slowing to a halt in urban driving.

One unexpected finding was the 'Route-Based Speed Adaptation' system’s behaviour, which was active in the car I was driving. The tech uses the car’s mapped position to guide its adaptive cruise control behaviour. In theory it’s a very smart idea - the car will slow itself down if it predicts you’re about to approach a tight bend and you’ve got it set at the speed limit. Or if you’re approaching a roundabout, it’ll think ahead, too.

But during my time in the car, I had an issue that I found could be potentially dangerous. Having set the speed at 80km/h in a relatively new tunnel in Sydney’s west (the WestConnex M4, opened July, 2019), the system couldn’t place the car’s location, which meant the car believed it was still on surface streets.

On multiple occasions the car slowed dramatically thinking I needed to turn a corner that didn’t exist on the road I was driving on. My instant thought was: “What if the person behind me wasn’t looking at the road ahead?” I’ve seen enough drivers with their eyes aimed at the phone in their lap and not the road ahead, to know this is a distinct possibility.

There’s also a risk from tailgating trucks, which seem to be more prevalent in Sydney’s west than anywhere else on the planet. It’s a potential risk, even if the Benz has clever tech that can flash the tail-lights if the car’s systems predict there’s a chance of being rear-ended.

Mercedes-Benz’s Aussie team let me know that the map software wasn’t up to date, which is why the car didn’t understand the situation. It’s technology you can disable by simply delving into the menus on the MBUX system, but I’d recommend you try it out to see if you’re comfortable with it.

Tested way back in 2019 but updated in September, 2023, the e-tron/Q8 e-tron range scored a maximum five-star ANCAP crash-test rating.

There is no shortage of safety equipment – with passive and active, driver-assist-heavy technologies designed to avoid an accident, with full surround-view cameras also providing an extra level of security.

Standard kit includes Audi’s 'Pre-Sense front' and 'Pre-Sense rear', offering AEB, cross-traffic alert and active lane-keep assistance tech, as well as adaptive cruise control with full stop/go, eight airbags (dual front as well as side and curtain airbags for all outboard occupants), hill-descent control, anti-lock brakes, electronic brake-force distribution, brake-assist, electronic stability control, traction control and tyre pressure monitors.

The AEB system can detect pedestrians and cyclists between 10km/h and 85km/h, and even at night, while for other motor vehicles that increases to 250km/h (an upper velocity more relevant for the coming SQ8 e-tron). The active lane warning operations is from 65-250km/h.

Both outboard rear seats feature ISOFIX child-seat latches, along with three top tethers for straps.

The A-Class range was awarded the full five-star ANCAP crash test rating based on 2018 criteria, and the scoring measures have progressed since then. According to ANCAP, the rating applies to all Mercedes Benz A-Class variants, though the Mercedes-AMG A35 (hatch and sedan) and A45 (hatch) are not shown on the scorecard.

However, the entire A-Class range comes with auto emergency braking (AEB) that operates between 7-200km/h and has pedestrian and cyclist detection (7-50km/h), active lane keep assist (LKAS, 0-250km/h) and lane departure warning (LDW), traffic sign recognition (TSR), and blind spot monitoring (BSM) and rear cross traffic alert (RCTA) with auto-braking. There’s also driver fatigue monitoring, cruise control with speed limiter, and speed sign recognition.

But despite being the top-of-the-range A-Class sedan, you still have to pay extra for the safety of front cross traffic alert with braking, and the brand’s Distronic adaptive cruise control system. Those are part of the Driving Assistance Package ($1890), which also incorporates active blind spot assist, active lane change assist, a system called Evasive Steering Assist (which sharpens up the steering to be more direct if a crash threat is predicted), and the aforementioned Route-Based Speed Adaptation.

Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.

The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).

Plus, owners also receive six years of complimentary access to Chargefox’s network.

Mercedes-Benz Australia recently joined Korean luxury brand Genesis in meeting the market with a five-year/unlimited kilometre warranty plan for all of its models, including AMG variants.

Service intervals for the A35 sedan are set every 12 months/25,000km - yes, that’s a generous maintenance schedule, as most cars require servicing every 15,000km.

Buyers can opt to pre-pay servicing costs and roll it into their finance package, and there’s a level of discount applied if you do that.

For a three-year/75,000km service plan, you’ll pay $2150, saving you $500 over pay-as-you-go capped price servicing. There’s also a four-year/100,000km plan ($2950) or a five-year/125,000km plan ($4000). That’s surprisingly decent for a luxury car, though keep in mind it doesn’t include wiper inserts or brake pads/discs.

Buyers get roadside assistance included for the duration of the new-car warranty, too.